Almost 25% of our new orders are project renewals. What is this phenomenon?

At the beginning of this article, let's ask a basic and important question: what have we learned from our clients and completed projects over the last 3 years?

  

In difficult times, trust and relationships between contractors are crucial. The last 3 years have been an excellent lesson in building long-term relationships with customers.The year 2020 caused many complications in running companies, but thanks to a flexible approach, together with key and long-term clients, we were able to fulfill orders.Despite the collapse of the supply chain, lockdowns and many other problems, we were able to deliver value to customers, and our products were still needed.   The level of advancement of projects and customer requirements have increased significantly. For several years, we have been observing a kind of transformation of the approach to creating a gadget design, especially for us a promotional mug.It is a natural process of switching to more advanced ideas after years of mass and cheap gifts. The consumer has already stopped paying attention to common and simply boring products.The market began to appreciate ingenious and personalized advertising gifts.
	Understanding the needs of modern brands and their recipients, for years we have been trying to develop both media Offer and ways of finishing them for specific ideas Decorating techniques. The result of our strategy is a record rate of order renewals. It is currently almost 25%. In other words, almost every 4th order is renewed. This means that a satisfied customer comes back to us after a successful implementation. He does not intend to change anything in his project.Only the quantity and place of delivery are usually modified. Most often, renewals return after a year, but it happens to fulfill the same order after 2-3 months. On the other hand, we receive reprints even after 6 years. It is a valuable message for us that the advertising mug produced in our plant served the customer for many years.
The impact of inflation on the implementation of renewals is a challenge on how to reconcile the real higher production costs with the customer's need so that the price does not differ significantly from the original one.As far as possible, we try to take into account the fact that the client trusts us and is ready to entrust us with the implementation of the same project again. Unfortunately, the fact is that despite our flexibility and openness to negotiations, it happens that the customer resigns from renewing the order. However, we sincerely hope that the inflation peak is over.As soon as favorable circumstances arise to reduce the prices of our products, we will be happy to communicate this fact to all our customers.   The development of new technologies and AI will also affect our industry faster than we think. However, we are aware of the limitations of artificial intelligence. We realize that it can be used in many everyday tasks, saving time and money. However, we are sure that nothing can replace long-term relationships with contractors developed in the real world. Thanks to this, perhaps the rate of renewal of orders from year to year will be even higher.