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#Psychological aspects in building B2C and B2B relations via promotional mug An advertising gift used in the B2C and B2B channels should be constructed in such a way that it meets two basic criteria. First of all, it must meet a specific human need, and secondly, it must be inseparably associated with the gesture of giving it on behalf of the donor company. It can be a promotional (B2C) or a corporate gift (B2B). In order for this experience to be better remembered, it is important to distinguish the logo and marketing message in the right way. The better the recipient understands that the received gift was created with their needs in mind and who gives it, the better the chances of building a strong and positive relationship between the two parties. In addition, the faster it gets approval, the greater the chance that it will be used for many years. That is why the promotional gifts sector must be able to perfectly track the needs of the people and brands for whom the products are created. Over the years, the industry has grown to an enormous size due to the creation of new needs and trends related to improving the quality and lifestyle of modern consumers and companies. However, despite these dynamic changes, the promotional mug seems to be irreplaceable and is one of the leaders in the gift industry. It is impossible to come up with another alternative item that could replace it. It is also hard to change your lifestyle that would replace this product from your life. The promotional mug comes from a very primal need, which is the desire and needs to consume various beverages. It is also a strong habit and ritual in many homes, businesses, and organizations. Many people cannot imagine a day without morning coffee or afternoon tea. Mostly every person has his favorite mug or cup that positively affects his mood.
Promotional mug - wide application. The advantage of branded ceramics over traditional media. The advertising mug is visible in virtually every place where people are. It reaches various recipients in a subtle way through B2C and B2B sales channels. It is inseparable from the human need for thirst and the need for rest during each day. Advertising cups go to homes, offices, TV shows, conferences, fairs, offices, hospitals, shops, showrooms, amusement parks, restaurants, hotels and many other places. Advertising ceramics can penetrate spaces where traditional advertising does not reach. In addition, it does not cause frustration associated with the nuisance typical of other types of advertising. The mug does not interrupt your favorite program, shouting from the TV and radio. Advertising ceramics do not spill out of the letterbox, do not litter the streets, and do not distract attention from outdoor advertising. A properly treated advertising mug can serve for many years due to its durability and usefulness. Looking at the methods of modern marketing, we notice that traditional media lose their impact with each passing year. A revolution in content consumption is taking place before our eyes. The number of people regularly watching commercials on TV or radio listeners is falling due to other platforms such as Spotify, Youtube, or Netflix. With various paid subscription packages, you can easily avoid direct advertising. Other traditional advertising media, such as leaflets, posters, and outdoor advertisements, apart from their advertising offensive, do not provide any value to the consumer.
#Promotional mug as a tool stimulating the development of B2B business Regular investment in promotional ceramics results in building positive relations in the B2B sector. Every year, many contractors want to express their satisfaction resulting from successful cooperation by giving a business gift. Promotional ceramics is perfect in this aspect. In addition, it can also be an effective stimulator to start cooperation. Handing over an extensive company set with branding consisting of porcelain mugs, cups, plates, glasses, and a water decanter is a great example of equipping a conference room, office or during the presence at trade fairs. A company that has its decorated tableware perfectly shows its unique style and professional corporate identity. If you have any questions, our experienced sales team will be happy to help you properly configure promotional ceramics for you. |
