According to the latest research, 1/3 of companies in Poland will not survive 1 year of operation. After 5 years, over 70% of companies fail. So how is it possible that our company has been present on the market for over 20 years? In fact, there are many areas that need to be taken care of in order for the company to function effectively for many years. Especially today, the dynamics of changes in the global economy perfectly illustrates what businesses have solid foundations and are ready to survive serious macroeconomic turbulences. The recent years associated with the Covid-19 pandemic, interrupted supply chains, fear caused by a war in our closest neighbors, or rampant inflation are a testing period for all business relationships. Below we have prepared 3 topics which, in our subjective opinion, best illustrate the timeless values that allow us to become a significant supplier of advertising ceramics in Europe.

#Trust as the currency of the future - internal and business relations.

 

The development of the company is inextricably linked with the people who make up our organization. We have people in our ranks who have been working from the very beginning of the establishment of the company to the present day. On this basis, we created trust in individual departments that are able to take full responsibility for the implementation of the tasks entrusted to them. Creating promotional ceramics is a kind of puzzle that when combined together, gives the effect of a ready branded gift. In addition, for over 20 years, the heart of our logotype has been placed in a mug. It expresses our passion for the product made. Each created product goes through the hands of individual people who put maximum effort so that the recipient receives a gift in accordance with the assumptions of our customers.
As a family business, we establish business relationships in a very natural and long-term way. We avoid disrespectful behavior of small companies, including companies from the promotional industry, including one or several people. We are even convinced that if properly served, they become our long-term partners. We have many examples of business relationships that last for years and make our business stable and predictable. We understand the needs of advertising agencies that perform titanic work in acquiring end customers. The trust that our clients place in us is related to the adherence to the principles of "fair play" in our industry. We do not acquire ourselves or steal contacts developed by advertising agencies. Such an action would quickly be exposed and our position as a supplier of advertising ceramics would weaken.

 

#The specificity of the advertising gifts industry, including promotional ceramics.

 

The last 20 years have been a dynamic development of the entire industry of advertising gifts in Poland. Due to the first Rema Days fair and foreign expansion, many companies have achieved great success. This is because despite the digitization of our lives and business, the impact of gifts is still important to advertisers. One of the key products that brands appreciate for their contribution to strengthening their image is promotional ceramics. It is impossible to find any alternative to mugs or cups that are used for drinking coffee, tea or other drinks. In addition, a properly treated promotional mug can be used for 10 years or more. Therefore, we believe that our type of business is quite resistant to any economic crisis, especially those we are dealing with today.

 

#The development potential and the future of the industry through our eyes.

 

After 20 years of presence on the market, we ask ourselves what should be done next to develop our company and industry. Due to the fact that we have extensive knowledge in the field of decorating ceramics, we see opportunities for their further development. Recent years have seen a dynamic transformation of simple designs and cheap mugs in favor of more advanced ones, tailored to the visual identification of brands. The key criteria was to stand out from the competition. Companies increase the budget for a given series of promotional mugs in order to have a guarantee of making a stronger impression on their group of recipients. An indispensable element for the development of the promotional ceramics industry is the development of the product offer. The share of porcelain produced in Europe increases every year. On the other hand, imported advertising mugs become more attractive in their form, color and finish. We have also noticed the need of customers to make the ordered gifts environmentally friendly. There is no more ecological drinking item, such as coffee, than a porcelain mug. Its very important feature is that it is used many times without unnecessarily polluting the environment. The growing awareness of consumers related to the use of certain items for a longer time will certainly have a positive impact on the popularization of porcelain as an excellent advertising medium.